Amazon.com

Is it any wonder the clicks are so much higher than the orders!

I just tried to buy a book from Amazon and almost gave up. And I'm an Amazon store owner with 30 years of computer experience who has been on the Internet since it started.

I had to log in twice. The first time, because I couldn't see anything else I could do on the page. I had to select the destination twice. I couldn't find the "proceed to checkout button" because it was in the wrong place. And I couldn't determine the shipping charges until I had entered my credit card number!

Holy shit! What the hell are you thinking?